WORKS
A-D04

Black Humor|Let’s Jam in GUANXI

Language Used / Song

Mandarin
Hakka
Convinced that beautiful things should stay intimate to life, this time, Googoods Design applies humor to flip the impression of a Hakka village. Incorporating the black image of grass jelly to create a mysterious visual experience, a small store run by local elders is born, inviting visitors to explore the slow life of the town.

Keya Jam, the queen of jam in Taiwan, was invited to innovate with grass jelly by integrating Guanxi’s special ingredient mesona with Hakka’s rice cakes and pickling culture. Based on brand context, Taiwanese clothing brand "fuyue" also designed stylish uniform for the store. Follow the Niulan River, walk into the shortest Zhongzheng Road old street in Taiwan, listen to the stories of the elders, and enjoy the grass jelly in Guanxi!
CREATORS
googoods design

Holding the belief that beautiful things should stay intimate to life, googoods design is committed to building brand image, creating well-fitted design, and providing the most custom-made planning for clients. Our services range from strategy development, brand identity, exhibition planning, space design, to large-scale art installations, through which we hope to convey the beauty and affection of life to everyone.

CREATORS
Keya Jam

中文系畢業,職業⽣涯前半場以出版企劃為激盪,返鄉後找到天命,以果物進⾏創作與實驗,創辦Keya Jam,熬製果醬15年,擅長收攏複⽅⾵味,讓果醬豐存複有層次的氣息,如⼤地的⾹水, 2019起多次榮獲世界⼤獎,將台灣特有種柑橘:「南庄橙」推向國際。著有《臺灣好果⻝》、《這才叫果醬》二書。

CREATORS
甫月

沒有框架的風格,但擁有自我的精髓。

以⽼子「道法美學」為底藴,將「跨時空藝術」融⼊道家的「自然為美」,每⼀次創作,都將思維放進21世紀的當下,透過此刻的情感⋯⋯甚⾄未來的每一段成⻑與演變,做深⼊的剖析,有著讓⼈捉摸不定的神秘感,是簡約、是藝術、是⼤膽、是多元、更沒有侷限。

我們不單單只有⼀種既定的樣貌,⽽而是一種無形的溫度。

南雄社區位於關⻄⽼街一帶,範圍包含⽯店子⽼街、部分牛欄河⾄鳳山溪交界處、錦泰茶廠、⽯店⼦69有機書店、記憶⾧巷⼦等景點,是許多人到訪關⻄必經的區域;且社區⾃2017年開始有共餐計畫,食材由社區媽媽提供、菜⾊由志⼯料理,名為「共好⾷堂」;南雄⾥的居⺠與周圍其他里一樣⼤多為客家人,且以中⾼齡⼈⼝為主,對待外來遊客友善熱心,本次邀請社區⾧者共同參與甜品店經營。

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